About
The In-N-Out mobile ordering concept would allow customers to place orders from their mobile device and pickup at their selected In-N-Out location. Users would be able to favorite locations, view menu items, and customize their orders. In this mobile concept, I’ve obeyed the challenge in keeping the brand’s simplicity, making ordering and customization actions easy as possible.
In-N-Out Burger has a simple menu and delivers a perfect product in every order. Through mobile ordering, the company would compete with other brands in the market, potentially boost profits, cut the long lines, and further deliver the quality service In-N-Out customers are guaranteed every time.
Client
Personal
Focus
Visual Design, User Experience, Interaction Design, Wireframing, Prototyping, UI Animation, Branding
Tools
Sketch, Adobe Photoshop, After Effects
Splash + Login
Upon opening the app, users will be greeted with the login page. Users are encouraged to sign into their account or sign up for an account with the rewards promotion. With continuous use of the app, customers will earn points toward reaching “Gold,” which equals to the reward of a food or drink item. This increases the probability of customer return.
Select In-N-Out Location
Users will be prompted to first select a franchise location by entering their current zipcode, or allowing the app to access user location.
Pop-Up Promo
Users are greeted with the suggestion of a menu item. If they choose “order now,” users will be able to customize their order. This can potentially boost the sale of a particular item and return rate with ordering convenience.
Home
Users can view current or previous orders here, with wait and ready times along with location address and directions if needed. Users can also access the menu, locations, funds, favorites, and rewards.
Menu
Customers have easy access to the complete In-N-Out menu, first starting with burgers, fries, drinks, and shakes.
Item Specific Menu
Once selected customers can narrow down their selected items.
Item Selection
Users can select and view specific items with the option to customize their order.
Customize
Users have the ability to customize their order, such as adding another item, extra toppings, accessing the secret menu, or making it a combo and completing their order.
Confirmation + Pay
The user can make any last edits to their order or confirm and make a payment.